Website or Social Media Page: Do You Need Both?

It is common for a new business to start with an Instagram or Facebook page. It is free, quick and where customers spend their time. So is a website still worth it? For most businesses, yes, and the two work best together.

What social media does well

• Showing your work, team and personality
• Staying in front of followers with regular updates
• Quick conversations through comments and messages

What a website does that social media cannot

• Gets found on Google. People searching for a service usually land on websites and Google Business Profiles, not social posts.
• Belongs to you. Platform rules and reach can change overnight; your website and domain are yours.
• Explains your offer properly. Services, prices, FAQs and enquiry forms in one organised place.
• Builds credibility. Many customers check for a proper website before trusting a business with bigger purchases.

How they work together

Use social media to attract attention and build familiarity, and your website to convert that interest into enquiries. Link your social profiles to your site, and use your site’s content, such as articles and case studies, as material for posts.

If you are starting out, a simple, fast website with clear contact options is enough. Our website design and social media marketing services can help with both.